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FOCUS ON TROUT

CLIENT

Goatsbridge

CATEGORY

Rainbow Trout

SERVICES

Insights, Strategy, Influencer and Social Marketing

BRIEF

Increase demand among shoppers in Irish branches of Dunnes and Sainsbury’s for trout over salmon by capturing their attention and increasing their consideration of Goatsbridge’s rainbow trout product.

WHAT WE DID

Utilised social insights to develop a comprehensive strategy focused on modern consumption habits and meal planning.

RESULT

Recognising the shift towards quick, nutritious meals among time-pressed individuals, we crafted a plan emphasising Goatsbridge trout's versatility and convenience. By tapping into trends like 'FUEL GOOD FEEL GOOD' and leveraging geo-targeted marketing for recipe inspiration, we positioned trout as a must-have for health-conscious, busy consumers. This approach not only highlighted the product's nutritional benefits but also its ease of preparation, appealing directly to those seeking both wellness and convenience in their dietary choices and increasing engagement for brand.

Goatsbridge Trout
Trout Caviar Spaghetti
Trout Recipe
Trout Caviar Eggs
Trout Caviar Eggs Consumer Insights
Trout Tasters

Are you ready to stop experiencing FOMO?

 

Are you curious about your customers' behaviours?

Ready to stop experiencing cultural shift FOMO?

Want to uncover your consumers' behaviours before your competitors?

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