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FOCUS ON TROUT
CLIENT
Goatsbridge
CATEGORY
Rainbow Trout
SERVICES
Insights, Strategy, Influencer and Social Marketing
BRIEF
Increase demand among shoppers in Irish branches of Dunnes and Sainsbury’s for trout over salmon by capturing their attention and increasing their consideration of Goatsbridge’s rainbow trout product.
WHAT WE DID
Utilised social insights to develop a comprehensive strategy focused on modern consumption habits and meal planning.
RESULT
Recognising the shift towards quick, nutritious meals among time-pressed individuals, we crafted a plan emphasising Goatsbridge trout's versatility and convenience. By tapping into trends like 'FUEL GOOD FEEL GOOD' and leveraging geo-targeted marketing for recipe inspiration, we positioned trout as a must-have for health-conscious, busy consumers. This approach not only highlighted the product's nutritional benefits but also its ease of preparation, appealing directly to those seeking both wellness and convenience in their dietary choices and increasing engagement for brand.
