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FOCUS ON MILK
CLIENT
Müller
CATEGORY
Milk and Dairy
SERVICES
Insights, Strategy
BRIEF
Uncover the hidden conversations on milk that might explain the over-indexing of decline amongst certain demographics.
WHAT WE DID
Unpacked consumer trends and dairy consumption behaviours with sharp AI-powered social insights.
RESULT
By understanding and engaging with the diverse concerns and preferences of identified consumer tribes, Müller is changing and rejuvenating milk’s image and inspiring a balanced, informed discourse on dairy consumption in the modern era. This strategy, rooted in deep social insights, positions Müller to adapt to and thrive within the shifting landscapes of food consumption and public sentiment, setting a new direction for the dairy industry's future.
We gave Sweet Spot a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions.
Helen Priestley
Marketing Director, Müller Milk & Ingredients
