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MENU

FOCUS ON MILK

CLIENT

Müller

CATEGORY

Milk and Dairy

SERVICES

Insights, Strategy

BRIEF

Uncover the hidden conversations on milk that might explain the over-indexing of decline amongst certain demographics.

WHAT WE DID

Unpacked consumer trends and dairy consumption behaviours with sharp AI-powered social insights.

RESULT

By understanding and engaging with the diverse concerns and preferences of identified consumer tribes, Müller is changing and rejuvenating milk’s image and inspiring a balanced, informed discourse on dairy consumption in the modern era. This strategy, rooted in deep social insights, positions Müller to adapt to and thrive within the shifting landscapes of food consumption and public sentiment, setting a new direction for the dairy industry's future.

We gave Sweet Spot a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions.

Helen Priestley

Marketing Director, Müller Milk & Ingredients

Dairy Intolerance
Wobbler Woman
The Mum Network Consumer Insights
The Balance of Milk
Dairy Consumer Insights

Are you ready to stop experiencing FOMO?

 

Are you curious about your customers' behaviours?

Ready to stop experiencing cultural shift FOMO?

Want to uncover your consumers' behaviours before your competitors?

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