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FOCUS ON JEWELLERY

CLIENT

frkl.

CATEGORY

Jewellery and Charms

SERVICES

Strategy, Influencers, Social Marketing, eMail, PPC

BRIEF

To increase the market interest and online sales of their new charm collection - created by founder and broadcaster, Angela Scanlon - called Love Out Loud.”.

WHAT WE DID

Launched a multi-touchpoint digital campaign inspired by a chapter from Angela’s book, Joyrider.

RESULT

frkl's Valentine's campaign transcended traditional clichés to emphasise deep, meaningful connections. Centred around the concept of "Love Out Loud," it encouraged customers to express love and cherish kinship through thoughtful gifts. This approach not only resonated with the audience (increase of 128% sales year-on-year) but also positioned frkl as a brand that values genuine connections over superficial gestures.

Sweet Spot's support on our Love Out Loud campaign not only increased our sales by 128% YOY but also brought new customers into the brand, crafting a narrative that resonated deeply with our frkl. audience.

Michelle Butler

Managing Director, frkl.

frkl Jewellery
Letter for Love Out Loud
Love Out Loud Charms
Love Out Loud Set

Are you ready to stop experiencing FOMO?

 

Are you curious about your customers' behaviours?

Ready to stop experiencing cultural shift FOMO?

Want to uncover your consumers' behaviours before your competitors?

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