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FOCUS ON CURLS

CLIENT

Agor

CATEGORY

Haircare

SERVICES

Insights, Strategy, Product Development

BRIEF

How can we take a popular ethnic haircare products to the mainstream market and grab attention of key retailers?

WHAT WE DID

Leveraged advanced quantitative analytics and AI-powered social insights to pinpoint emerging mainstream markets in search of Agor's unique solutions.

RESULT

Capturing a surge in conversations among curly-haired individuals frustrated by the lack of suitable care solutions, we positioned Agor's #loveyourcurls range as the much-needed answer. This insight led to the development of a versatile product line - from curls to coils - an essentials set perfectly tailored for this underserved market. Agor’s range, celebrated for its adaptability and effectiveness, has become a beacon for those seeking inclusive options, driving Agor to the forefront of the emerging curly hair care market.

We've been overwhelmed by the positive response to our #loveyourcurls range. Leveraging deep market insights to address a real need has not only broadened our audience but truly connected us with the curly hair community. Agor is now synonymous with inclusive, effective hair care, and it's all thanks to the targeted, insightful strategy that illuminated our path.

Ollie Aligbe

Managing Director, Agor

Trout Spaghetti
Essentials Curly Haircare
Haircare Consumer Insights
Curly Haircare
Curly Hair Mainstream
Looking after curly hair

Are you ready to stop experiencing FOMO?

 

Are you curious about your customers' behaviours?

Ready to stop experiencing cultural shift FOMO?

Want to uncover your consumers' behaviours before your competitors?

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