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CLIENT
Agor
CATEGORY
Haircare
SERVICES
Insights, Strategy, Product Development
BRIEF
How can we take a popular ethnic haircare products to the mainstream market and grab attention of key retailers?
WHAT WE DID
Leveraged advanced quantitative analytics and AI-powered social insights to pinpoint emerging mainstream markets in search of Agor's unique solutions.
RESULT
Capturing a surge in conversations among curly-haired individuals frustrated by the lack of suitable care solutions, we positioned Agor's #loveyourcurls range as the much-needed answer. This insight led to the development of a versatile product line - from curls to coils - an essentials set perfectly tailored for this underserved market. Agor’s range, celebrated for its adaptability and effectiveness, has become a beacon for those seeking inclusive options, driving Agor to the forefront of the emerging curly hair care market.
We've been overwhelmed by the positive response to our #loveyourcurls range. Leveraging deep market insights to address a real need has not only broadened our audience but truly connected us with the curly hair community. Agor is now synonymous with inclusive, effective hair care, and it's all thanks to the targeted, insightful strategy that illuminated our path.
Ollie Aligbe
Managing Director, Agor
