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FOCUS ON CBD TEA
CLIENT
Edensgate
CATEGORY
CBD Tea and Functional Drinking
SERVICES
Insights, Strategy, Packaging, Influencer and Social Marketing
BRIEF
Strategic insight-led approach to investigate and tap into the CBD tea market, considering how to make it mainstream.
WHAT WE DID
Utilised AI-powered social insights to identify key consumer wellness trends to position CBD tea outside of the current niche.
RESULT
Understanding the challenges of modern life, we introduced #mypause as an ongoing theme in social media and on the packaging. It encourages making CBD tea a part of daily rituals for those seeking quick holistic wellness solutions. This approach, combining herbal benefits with great taste, distinguishes Edensgate CBD tea as the go-to choice for mindful breaks in a hectic day.
"Working with Sweet Spot has been an absolute pleasure. The results of our campaign have been nothing short of exceptional, with an understanding of our brand and extensive research that far exceeded our expectations.
Sweet Spot has allowed us to focus our marketing efforts on real-time trends, and execute the key message that aligns with our brand and influences the shopping journey of our target audience.
The team are also super friendly and helpful with a genuine passion for helping brands grow, and would recommend to anyone serious about taking their business to the next level!
Tyler Woodward
Managing Director, Edensgate
