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FOCUS ON ASIAN FOODS

CLIENT

Pilgrim's Fine Foods

CATEGORY

Asian Foods

SERVICES

Insights, Strategy

BRIEF

To discover a consumer-based rationale for an NPD Asian Food range of Poke Bowl style meals.

WHAT WE DID

Analysed social media conversations for behaviours on Asian foods in the UK, understanding the growing consideration factors.

RESULT

Pilgrim's leveraged deep cultural and market insights from Sweet Spot to position their Oriental Range to Sainsbury's who said "These are the nuggets we are after, helps paint the picture and lead us to a decision and adds the meat to the bones". The strategy involved tapping into the growing popularity of Asian cuisines, and aligning with trends in healthy and visually appealing meals. 

Buyers eagerly embraced our new Oriental range after we leveraged early trend insights from Sweet Spot's social listening data.

Kundisai Chieza

Senior Category Manager, Pilgrim's Food Masters

Poke Bowl Consumer Insights
Poke Bowl Range
Chinese Takeaway
Asian Foods Consumer Insights
Meal Planning

Are you ready to stop experiencing FOMO?

 

Are you curious about your customers' behaviours?

Ready to stop experiencing cultural shift FOMO?

Want to uncover your consumers' behaviours before your competitors?

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