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We provide AI-powered social media listening insights to unlock important consumer conversations for your brand.
We founded Sweet Spot because we kept seeing brands making BIG decisions and investments based on very little data. This led to them falling short of their targets repeatedly and missing the opportunities that were out there for the taking.
We wanted to shake up this outdated practice...
With Tina's background in AI, social listening and strategy, and Lea's experience in social media executions; we know we have the perfect solution for these brands.
Sweet Spot has helped hundreds of brands to grow sustainably by understanding what their potential customers are saying about your category and using this data to outsmart the competition and attract attention of target consumers and buyers.
We're an agency rooted in data and expertise, but we're also agile, human and we're delightful people to work with.
"Sitting in a boardroom surrounded by assumptions from outdated, unqualified data, I knew there had to be a better way to cut the crap and get better up-to-date consumer insights to inform my work. 10 years later, I’d found the answer I was looking for and built a business from that need, using AI to take strategy to the next level for countless consumer goods brands.”
Tina Thompson
Managing Director and Head of Strategy
NEED A TEAM TO BRING IT TO LIFE? ENTER: OUR EXPERT NETWORK
Sweet Spot’s client services teams are tailored entirely to your marketing needs.
Our experts each have a proven track record in their respective fields, working with everyone from disruptive small businesses to huge household names. You name it, they’ve done it. Just as importantly, they’re a joy to work with - you won’t find any egos here.
Helen Priestly, Müller
"We gave Sweet Spot a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions."
"I was always told to accept the status quo - to suck it up and never ask questions. Years later, my inquisitiveness and never-ending questions have made ME the expert, providing marketing answers for brands and businesses all over the world. All because I refused to settle for the norm."
Lea Rhys-Moir
Head of Operations
"I was always told to accept the status quo - to suck it up and never ask questions. Years later, my inquisitiveness and never-ending questions have made ME the expert, providing marketing answers for brands and businesses all over the world. All because I refused to settle for the norm."
Lea Rhys-Moir
Head of Operations
Our Process
We Grab and Grow.
Ensure your brand's growth with our two-step, tried-and-tested framework. Grab and Grow.
Grab, where AI insights from social media data sets you apart from the competition, and Grow, with our team activating your exciting new vision across key marketing channels. Opt for both to secure a future where growth isn't just anticipated, it's guaranteed.
Our Services
What we do
Our Process
We have developed a two-stage blueprint for brand success: Grab - in which we use AI-powered social insights to uncover real consumer needs in your category. We put this data into one clear, actionable strategy that transforms how your brand can meet the needs of your potential customers.
And then there's Grow - where we put together an agile team to bring our strategy to life across the marketing channels of your choosing. You don't need to hire us for both stages, but they do work better together!
Our Services
Strategy
We harness millions of conversations on social media with AI, transforming them into culturally relevant strategies for your brand or product, so you know how to get ahead of your competitors.
Branding
We deliver strategic planning, clear guidelines, and creative design, building best-in-class branding that boosts sales and ensures your brand stands out.
Social Media
We grow a online community for your brand that increases awareness and conversion with a mixture of organic and paid social, and influencer marketing.
Technology
Want to really stand out? We can develop immersive platforms that turn your brand into an unforgettable experience online, capturing hearts and minds and cranking up sales.