top of page

MENU

We like to challenge the status quo.

Utilising big data and AI- powered social media insights, we get to the heart of every crucial conversation for brands like yours.

All About Us

The secret to stand out to your target audience is to be culturally relevant.
Unleash the power of AI-driven real-time social media insights.

There are missed:
 
opportunities
possibilities and
breakthroughs
 
out there for the taking.

(With a quick extraction of the right data you can say goodbye to those cultural shift FOMO feelings.)
 

"Sitting in a boardroom surrounded by assumptions from outdated, unqualified data, I knew there had to be a better way to cut the crap and get better up-to-date consumer insights to inform my work. 10 years later, I’d found the answer I was looking for and built a business from that need, using AI to take strategy to the next level for countless consumer goods brands.”

Tina Thompson Managing Director and Founder

Tina Thompson

Managing Director and Head of Strategy

 
NEED A TEAM TO BRING IT TO LIFE? ENTER: OUR EXPERT NETWORK

Sweet Spot’s client services teams are tailored entirely to your marketing needs.
Our experts each have a proven track record in their respective fields, working with everyone from disruptive small businesses to huge household names. You name it, they’ve done it. Just as importantly, they’re a joy to work with - you won’t find any egos here.

Helen Priestly, Müller

"We gave Sweet Spot a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions."

"I was always told to accept the status quo - to suck it up and never ask questions. Years later, my inquisitiveness and never-ending questions have made ME the expert, providing marketing answers for brands and businesses all over the world. All because I refused to settle for the norm."

Lea Rhys-Moir Head of Operations and Co-Founder

Lea Rhys-Moir

Head of Operations

"I was always told to accept the status quo - to suck it up and never ask questions. Years later, my inquisitiveness and never-ending questions have made ME the expert, providing marketing answers for brands and businesses all over the world. All because I refused to settle for the norm."

Lea Rhys-Moir Head of Operations and Co-Founder

Lea Rhys-Moir

Head of Operations

Our Process

We have developed a two-stage blueprint for brand success: Grab - in which we use AI-powered social insights to uncover real consumer needs in your category. We put this data into one clear, actionable strategy that transforms how you can meet the needs of your potential customers. 

And then there's Grow - where we can put together an agile team to bring our strategy to life across the marketing channels of your choosing. You don't need to hire us for both stages, but they do work better together!

Our Services

What we do

Our Process

We have developed a two-stage blueprint for brand success: Grab - in which we use AI-powered social insights to uncover real consumer needs in your category. We put this data into one clear, actionable strategy that transforms how your brand can meet the needs of your potential customers. 

And then there's 
Grow - where we put together an agile team to bring our strategy to life across the marketing channels of your choosing. You don't need to hire us for both stages, but they do work better together!

Our Services

Strategy

We harness millions of conversations on social media with AI, transforming them into culturally relevant strategies for your brand or product giving you confidence in your growth strategies—and to get ahead before your competitors catch on.

Branding

We deliver strategic planning, clear guidelines, and creative design, building standout branding that boosts sales and ensures your brand stands out with tangible market results.

Social Media

We grow a online community for your brand that increases awareness and conversion with a mixture of organic and paid social, and influencer marketing.

Technology

Want to really stand out? We can develop immersive platforms that turn your brand into an unforgettable experience online, capturing hearts and minds and cranking up sales.

bottom of page